Manufactured in North Carolina

Made right here

Urethane Innovators, Inc.

403 Industrial Dr
New Bern, North Carolina28562

Contact Info


About Our Company

Primary Industry Classification:Plastics and Rubber Products Manufacturing
Number of Employees:30
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Urethane Innovators has manufactured Rollers, Wheels and Custom Parts since 1977. Focused on providing our customers with the most effective polyurethane solution, matched to their specific application, has allowed us to be a leading supplier to industry.  We are the sole source solid dunnage supplier for one of the “Big 3” automakers and have been for over a decade.  UI also specializes in covering new and recovering worn rollers for FDA Dry, Wet/Fatty and Non-FDA applications.

Our in-house machine shop can manufacture your cores and refurbish worn rollers.  We also provide custom urethane casting / molding.  We produce parts weighing less than a gram to hundreds of pounds, in hardness from softer than rubber bands to as hard as a hard-hat.  Whether your project is prototyping, low or high volume, contact us to discuss how Urethane Innovators can be your solution.

Our Processes:

  • ISO 9001:2008 Certified
  • Liquid Cast Thermoset Polyurethane
  • TDI & MDI Urethane Systems
  • Foam Urethane
  • Custom Blending for your Application Requirements
  • Standard and Custom Colors
  • Urethane Bonded to Urethane, Metal and Plastic
  • Insert Molding
  • Thermoforming of Plastic Sheet
  • Compression Molding of Urethane and Rubber
  • Rapid 3D Prototype Printer
  • 3D CAD and CAM software
  • In-house tooling and mold making
  • Prototyping, Low and High volume production capacity
  • Multi-shift flex workforce to meet your schedule

Our Products:

  • Auto / Truck / Glass Dunnage
  • Assembly Line Jigs and Fixtures
  • Urethane Rollers (FDA Dry, Wet/Fatty and Non-FDA)
  • Belts, Gears and Seals
  • Capper Disks
  • Covered Bearings
  • Drive, Idler & Feed Rollers
  • No-Crush / Soft Touch Wheels
  • Standard and Custom Urethane Parts

Some Industries We Serve:

  • Automotive – Trucking
  • Aerospace - Defense
  • Corrugated - Paper - Pulp
  • Food Processing - Pharmaceutical
  • Packaging - Assembly
  • Textile - Flooring 

Our Capabilities

Casting specializing inFDA and Non-FDA New and Recovering of Rollers (with Journal Repairs)
Machining specializing inRapid 3D Printing and In-House CNC Machine Shop for Mold and Insert Production
Molding specializing inSolid and Foam Urethane Dunnage, Bumpers, Jigs, Fixtures and Custom Parts

What Makes Us Unique

Certifications:ISO 9001, ISO Compliant
Special Business Status:Disabled Veteran Owner, Veteran Owned
Current Export Markets:Asia, Europe, North America
Equipment List:
  • Rapid 3D printing and prototype production
  • Materials List:Foam, Rubber, Urethane
    Delivery Radius:Anywhere in the world

    UI is not just another roller recovering company. We listen to our customers and take the time to understand their needs. Then, we custom blend our urethane formulations to meet the goals and performance objectives required.

    For over a decade, we have been the sole source manufacturer of returnable shipping / material handling rack dunnage for one of the “Big 3” automakers.

    Quite likely, our products have been involved in the manufacture or packaging of something on your dinner table this week.  UI is a leader in providing FDA Dry Compliant, FDA Wet / Fatty Approvable rollers and parts to the Food Processing and Pharmaceutical industries.

Industries We Serve

Automotive - ICE
Specializing inDunnage for Returnable Shipping Racks
With a typical monthly production volume of1 - 10,000
Industrial Machinery and Equipment
Specializing inNew and Recovered rollers
With a typical monthly production volume of1 - 1000
Paper and Paperboard Products
Specializing inNo Crush / Zero Crush / Soft Touch Wheels
With a typical monthly production volume of1 - 1000
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