135 Lancer Dr. Primary Industry Classification:Furniture and Related Product Manufacturing
Star, North Carolina27356
About Our Company
In March, 1969 Lancer Inc. started manufacturing upholstered furniture in an old three story building in Star, North Carolina. From this humble beginning, we have grown in size and reputation. Lancer now occupies three modern plants that cover 200,000 square feet.
The Lancer name plate is one of the most trusted brands in the industry. In the early years, our products were primarily sold to wholesale distributors. After a short time, we focused our marketing efforts on independent retailers. The independent retailer soon became our only source of distribution.
Our belief is that those retailers who live and work in their communities are better equipped to sell and represent our products locally than are large chains with top management far removed from the local store. We, indeed, view these independent retailers as our major business partners in placing our products in the homes of our ultimate customer, the consumer. Our strategy is simple, to give the most value possible for the consumer's hard earned dollar.
We accomplish this by using only the best components and by using vertical integration for quality assurance. Our continuous improvement process serves to keep the Lancer brand among the best in the industry.
We cut and build our own frames in a state-of-the-art facility that houses high speed digital cutting equipment. We design our styles and cut our fabrics with the latest digital technology.
Our foam fabrication plant uses digital cutting technology to cut foam parts to exact specifications. We select and continuously train our employees to craft our products to exacting standards. Our private fleet delivers our products to retail points of sale. We provide our retailers with product knowledge and over 1,200 sets of catalogs and fabric samples to assist consumers to make the best product choices to suit their needs and tastes.
Company-Operated Deliver Fleet In short, we have made large investments in facilities, the latest technology, extensive and ongoing employee training and development programs, and a large investment in sales aids and product education for our network of retailers. The knowledge, skills, experience, and commitment of our employees and of our independent retailers are without equal. Together, we deliver the selection and quality our consumers demand.
What Makes Us Unique
In writing a new chapter in its impressive - and genuine - Made in America story, Lancer Inc. is on a crusade to educate others about the importance of buying domestic. One of the company’s latest and most effective tools is participation in several of the country’s emerging Made in America shows. Quickly gaining momentum in the world of furniture and beyond, these events not only enable Lancer to showcase its finely made furniture, but also serve as a beacon to others who share a passion and commitment to a platform the company often feared might never gain momentum.
People are beginning to realize the advantages of supporting companies who choose to keep their manufacturing here,” says Lancer executive vice-president of sales Peggy Thompson. This growing movement has been of great importance to us, as we have devoted our entire 44 years in business to producing our furniture from Star, N.C. We’re thrilled to be surrounded by other Made in America manufacturers at these shows.”
One exciting new venue for Lancer is this year’s Ohio Hardwood Furniture Market, set for late February in Millersburg, Ohio. As one of the few upholstered lines chosen to display alongside predominantly wooden furniture makers, Lancer is thrilled to have the opportunity to show off a product presentation that includes more than 100 styles, American-produced fabrics and a host of custom options. Along with Peggy, company president Randy Deese, his son, vice-president Robert, and now grandson Zaven, also thrive at the chance to share the history of what can be considered an American success story. Lancer has also exhibited at the All American Furniture Expo in Lancaster, PA., where the company’s line beautifully compliments the Amish furniture on display. These marketing efforts serve to support a well-run, “people first” family business, which has made the necessary investments to control all areas of its operations, including its own foam fabrication company and truck fleet. The company strives for product innovation and added value; in fact, Lancer was one of the first companies to produce smaller sized sofas ideal for condo and apartment living. Exceptional craftsmanship is part of the package as well, with a team that includes many who have been with the company since the early days. All this is capped by an enviable delivery schedule of four weeks and a growing roster of retail customers who embrace all that Lancer represents. “We’re proud to be part of the movement back to domestic manufacturing, and we’ll continue to spread the word on the value of buying American as much as we can,” Peggy contends. “It’s gratifying for us to receive letters and e-mails from people thanking us for being there and for making this type of product available.”
Primary Industry Classification:Furniture and Related Product Manufacturing